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A Bowl Of Good Morning!

The brand is known for its craftsmanship, customization, understanding of technology and ultimately, wit. With quirky designs and unexpected collaborations, Hindmarch’s archive includes entire collections inspired by everyday objects — from cereal boxes to confectionery snacks.
Her latest collection pays tribute to early video games, referencing their pixelated images and graphics. We spoke to Hindmarch to find out more about the business of bags.

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