The color brown is a serious, down-to-earth color signifying stability, structure and support. In the meaning of colors, brown is the color of material security and the accumulation of material possessions. In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground. It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort.